/ˈjæŋkɪfi/ (YANG-kee-fee)

Definitions

1. verb

to make something resemble or imitate the style or characteristics of the Northeastern United States, especially New York City, especially in relation to fashion or culture.

“The store tried to yankify its brand by incorporating more East Coast elements into its designs.”

2. noun

a style or characteristic of the Northeastern United States, especially New York City, especially in relation to fashion or culture.

“The fashion brand’s yankification of its designs was a hit with customers.”