Definitions

1. verb

to make something seem more plausible or acceptable by using or associating it with Whig ideology or principles, especially in a way that is considered disingenuous or manipulative

“The politician’s opponents accused her of trying to whiggify her scandalous past by invoking her ancestor’s Whig heritage.”

2. noun

the act or process of making something seem more plausible or acceptable by using or associating it with Whig ideology or principles

“The company’s marketing team is accused of whiggifying the product’s environmental impact to make it more appealing to consumers.”