upmanship
/ˈʌpˌmænʃɪp/Definitions
1. noun
the quality of being competitive and trying to outdo others, especially in showing off one’s status or possessions
“The wealthy businessman’s display of his new yacht was a show of upmanship, intended to impress his business rivals.”
2. noun
the quality of trying to outdo others, especially in social situations
“The couple’s expensive wedding was a display of upmanship, meant to outshine their friends’ more modest celebrations.”