uˈpɑːjə

Definitions

1. noun

a Buddhist term that refers to skilful means or expedient means used by the Buddha to teach the Dharma in a way that suits the needs and understanding of his audience.

“The Buddhist master used upaya to explain the concept of impermanence in a way that was relatable to his students.”

2. noun

a device or plan used to achieve a particular goal or purpose.

“The company used upaya to create a marketing strategy that would appeal to their target audience.”