Definitions

1. verb

to make something less or remove the qualities of being Scotty, especially to remove the stereotypical traits of a Scotsman, such as being thrifty or hardworking.

“After losing his job, John had to unscottify his image to fit in with the city’s corporate culture.”

2. verb

to remove or reduce the characteristics or qualities of something, especially to make it less Scottish.

“The company tried to unscottify its products to appeal to a wider international market.”

3. noun

the act of removing or reducing the characteristics or qualities of something, especially to make it less Scottish.

“The process of unscottifying the company’s image was a long and difficult one.”