Definitions

1. verb

to make something not chic or fashionable

“The new restaurant tried to unnich itself by incorporating more casual dining options.”

2. verb

to remove or eliminate something considered fashionable or trendy

“The store has been trying to unnich its product lines to appeal to a wider audience.”

3. verb

to lose one’s fashionable or stylish edge

“The celebrity has been trying to recapture his stylish edge after being accused of being unniched by his recent fashion choices.”