Definitions

1. verb

to sell or offer something at a price that is lower than its market value, thereby making it seem cheaper or more attractive

“The company undersold their competitors by cutting their prices.”

2. verb

to describe or represent something in a way that makes it seem less valuable or attractive than it actually is

“The advertisement undersold the new movie’s action scenes.”

3. noun

the act of selling or offering something at a price that is lower than its market value

“The underselling of the product led to a significant loss in profit.”