Definitions

1. verb

to sell something at a price that is lower than it is worth or than others are selling it for

“The store undersold its competitor, which led to a significant loss in revenue.”

2. verb

to offer something at a price that is too low, often in order to gain an advantage over others

“The company undersold its rivals in the market, which helped it to gain a larger share of the customers.”

3. noun

the act of selling something at a lower price than it is worth

“The underselling of the product led to a major financial loss for the company.”