Definitions

1. verb

to reduce the scale or size of something, especially a business or an industry, so that it is no longer competitive.

“The company’s efforts to underscale the market led to its eventual downfall.”

2. verb

to produce or sell something at a lower price than others, in order to gain an advantage over competitors.

“The new company decided to underscale its prices to undercut its competitors.”

3. noun

a situation in which a business or industry is not competitive because it is too small or is producing or selling something at a lower price than others.

“The underscale of the market led to a significant decline in profits for many companies.”