Definitions

1. verb

to sell something at a lower price than is usual or necessary, often in order to get rid of a surplus or to make a profit at a different time.

“The company decided to underprice their product to get rid of the stock before the new model was released.”

2. noun

the act of selling something at a lower price than is usual or necessary.

“The underpricing of the product led to a significant loss of revenue for the company.”