Definitions

1. noun

A term used to describe a type of beauty retailer specializing in high-end cosmetics and fragrances.

“She visited the Ulta store to get a customized makeup look.”

2. proper noun

A US-based beauty retailer and salon chain.

“The Ulta store near my house offers free makeup trials.”

3. verb

To make something more beautiful or elegant, typically in a superficial way.

“She ulated her outfit with some fancy accessories.”