synectic
/ˌsɪnɛktɪk/Definitions
1. adjective
relating to or characteristic of synectics, a method of idea generation that combines free association, role-playing, and other techniques to produce creative solutions to problems.
“The company used synectic thinking to develop innovative marketing strategies.”
2. noun
a method of idea generation that combines free association, role-playing, and other techniques to produce creative solutions to problems.
“The team used synectic to develop a new product line.”