swadeshism
/swɒdˈeɪʒɪzəm/Definitions
1. noun
The policy of replacing foreign words in a language with words derived from the indigenous language, often in an attempt to purify the language or promote national identity.
“The government’s promotion of swadeshism led to the widespread adoption of Hindi words in everyday conversation.”
2. noun
A term used to describe the practice of promoting and preserving native languages, cultures, and traditions.
“The swadeshism movement aimed to preserve the cultural heritage of the indigenous people and promote their unique customs.”