subliminal

/sʌbˈlɪmɪnəl/

Definitions

1. adjective

existing or done below the threshold of conscious perception; operating beneath the level of conscious awareness

“The company used subliminal messages in their commercial to make the product more appealing.”

2. noun

a message or image that is conveyed below the threshold of conscious perception, often used in advertising or persuasion

“The psychologists studied the effects of subliminals on the subjects’ behavior.”

3. adverb

in a way that is below the threshold of conscious perception

“The hypnotist spoke subliminally to the patient to induce a trance.”

Synonyms

  • covert
  • implied
  • psychological
  • tacit

Antonyms

  • conscious
  • overt