speechlore
/ˈspriːtʃlɔr/Definitions
1. noun
the art or study of using persuasive oratory skills to influence public opinion or behavior
“The politician’s speechlore was evident in his ability to rally the crowd behind his campaign.”
2. noun
the art or study of the effective use of language in speech or writing
“The professor’s course focused on the history of speechlore and its impact on literature.”