slogan

/ˈsloʊɡən/

Definitions

1. noun

A phrase or expression used to identify a product, company, or movement, especially one that is intended to be memorable and catchy.

“The company’s slogan was ‘Quality and Excellence Guaranteed’.”

2. verb

To use a slogan or a similar phrase as a motto or a catchphrase, especially in a campaign or advertisement.

“The politician sloganized his campaign with catchy phrases to win the election.”

Synonyms

  • catchphrase
  • motto

Antonyms

  • antithesis