schtick
/ˈʃtɪk/Definitions
1. noun
a humorous or quirky mannerism or style, especially one adopted by a performer or comedian
“The comedian’s schtick of talking to inanimate objects won over the audience.”
2. noun
a standard or typical performance or routine, especially one repeated regularly
“The magician’s schtick at the children’s birthday party involved making a rabbit appear out of a hat.”
3. noun
a gimmick or trick used to attract attention or interest
“The company’s new advertising schtick was a viral social media challenge.”
4. verb
to adopt or perform a schtick, especially as a way of getting attention or applause
“The young comedian tried to schtick her way to fame with a stand-up comedy routine.”