salability

/ˌsæləˈbɪlɪti/

Definitions

1. noun

The state or quality of being saleable; the ease with which something can be sold.

“The company’s salability of their new product was high, thanks to the effective marketing campaign.”

2. noun

The ability of a product or service to be sold or marketed successfully.

“The salability of the new restaurant was affected by its poor location and lack of advertising.”

3. noun

The ability of a company or its products to attract customers and generate sales.

“The company’s salability in the competitive market was low, so they decided to rebrand and relaunch their products.”

Synonyms

  • marketability
  • merchandisability
  • sellability

Antonyms

  • unmarketability
  • unsellability