Definitions

1. noun

a critical point or stage in a situation where a change in direction or decision is required, often with significant consequences.

“The company has reached the Rubicon and must decide whether to invest in a new market or stay with their current customer base.”

2. noun

a narrow strait of water in northern Italy, traditionally the boundary between Gaul and Italy, where Julius Caesar famously crossed in 49 BC.

“The Rubicon River marked the end of the Roman Republic and the beginning of the Roman Empire.”

3. verb

to cross or pass a critical point or stage in a situation.

“The entrepreneur decided to rubicon and take a risk on the new business venture.”