rollout

/ˈrɒlaʊt/

Definitions

1. noun

The act or process of introducing or implementing something new, especially a product, service, or technology, to a wider audience.

“The company’s rollout of the new software was met with significant user complaints.”

2. verb

To introduce or implement something new, especially a product, service, or technology, to a wider audience.

“The marketing team will rollout the new advertising campaign next month.”

Synonyms

  • implementation
  • introduction
  • launch

Antonyms

  • recall
  • retraction