Definitions

1. verb

to give a new name, identity, or image to a product, service, or company, especially in order to make it more attractive to customers

“The company decided to rebrand their old logo to appeal to a younger audience.”

2. noun

the act or process of giving a new name, identity, or image to a product, service, or company

“The rebranding of the company was a huge success and led to a significant increase in sales.”

3. noun

a new name, identity, or image given to a product, service, or company

“The rebrand was a complete overhaul of the company’s marketing strategy.”