puffery

/ˈpʌfəri/

Definitions

1. noun

exaggerated or boastful claims made to promote a product or service; empty or boastful talk

“The advertising campaign was criticized for its excessive puffery, which failed to provide concrete facts about the product’s features.”

Synonyms

  • hype
  • hyperbole

Antonyms

  • reality
  • understatement