proaction

/prəˈækʃən/

Definitions

1. noun

the act of taking the initiative or taking proactive steps

“The company’s decision to invest in renewable energy was an example of proactive proaction.”

2. noun

a proactive action or initiative

“The launch of a new marketing campaign was seen as a significant proaction by the company.”

Synonyms

  • initiative
  • proactivity

Antonyms

  • inaction
  • passivity