pretence
/ˈprɛtsɛns/Definitions
1. noun
a false or pretended attitude or feeling, or a false appearance of doing something
“The government’s pretence of concern for the environment was widely criticized.”
2. noun
a false or pretended quality or attribute
“Her beauty was just a pretence, and she was actually quite plain.”
3. verb
to give a false or pretended impression of something
“He pretends to be interested in sports, but he has no idea what he’s talking about.”