prefer
/ˈprefər/Definitions
1. verb
to like or want something more than others; have a preference for
“I prefer going to the beach on summer vacation.”
2. verb
to choose or select something as being the best or most suitable
“She prefers to use public transportation to work every day.”
3. noun
a person’s or thing’s preference
“Her preferences for food are quite simple.”
4. noun
a person’s or group’s preference for something
“The company’s customer preferences led them to develop a new product.”