/prɛr, pri/ (noun) /pri/ (verb), /pɑr/ (abbreviation)

Definitions

1. noun

a professional organization or association, especially one that regulates or governs a particular profession.

“The journalist joined the PR firm to improve her public image.”

2. verb

to promote or publicize something, especially a product or service, in a way that is intended to persuade people to buy or use it.

“The company will PR its new smartphone with a massive advertising campaign.”

3. abbreviation

short for ‘press release’, a formal statement issued to the press or public.

“The company sent out a PR announcing its merger with another firm.”