popularism

/pɒpʊˈlærɪzəm/

Definitions

1. noun

A tendency to appeal to or rely on the support and approval of the general public, often in a way that is seen as insincere or manipulative.

“The politician’s popularism was criticized for being a shallow attempt to win votes.”

2. noun

A policy or movement based on the principles of democracy and the will of the people, often in opposition to elitism or aristocracy.

“The politician’s advocacy for popularism was seen as a way to empower the common people.”

Synonyms

  • demagoguery
  • populism

Antonyms

  • elitism
  • nepotism