peitho
/ˈpiːθoʊ, ˈpiːθəʊ/Definitions
1. noun
The power of persuasion or a persuasive quality
“The politician’s charisma was due in large part to his peitho.”
2. noun
In Greek mythology, the goddess of persuasion
“As the goddess of peitho, she was often depicted as a companion to other deities.”