narrowcast

/ˈnærəukæst/

Definitions

1. verb

to transmit (a signal or program) to a small audience, especially through a specialized channel or medium.

“The radio station decided to narrowcast a documentary series to a niche audience.”

2. noun

a broadcast or transmission to a small audience, especially through a specialized channel or medium.

“The narrowcast was targeted at young professionals with a high disposable income.”

3. verb

to transmit or broadcast information or a program to a small audience, especially through a specialized channel or medium.

“The company will narrowcast their advertisement to a specific demographic.”

Synonyms

  • niche
  • specialize
  • target

Antonyms

  • broadcast
  • generalize