mainstream

/ˈmeɪnˌstriːm/

Definitions

1. noun

the prevailing or accepted way of thinking, doing, or feeling in a particular area, group, or society at a particular time

“The film was a commercial success in the mainstream, but received mixed reviews from critics.”

2. noun

the majority or central part of a population or group, often used to distinguish it from a subculture or minority

“The artist’s work was initially rejected by the mainstream, but eventually gained popularity with the alternative crowd.”

3. verb

to make something acceptable or popular among the general public

“The new restaurant aimed to mainstream its unique cuisine by offering more familiar dishes.”

4. adjective

relating to or characteristic of the prevailing or accepted way of thinking, doing, or feeling in a particular area, group, or society at a particular time

“Mainstream media often focuses on sensational and attention-grabbing stories.”

Synonyms

  • accepted
  • conventional
  • established
  • prevailing

Antonyms

  • alternative
  • counterculture
  • fringe