logolatry

/lɒɡəˈlætri/

Definitions

1. noun

Excessive or blind devotion to or worship of a logo or brand name.

“The company’s logolatry towards their new mascot led to a significant increase in brand recognition.”

2. noun

A strong or excessive fondness for logos or brand names.

“The marketing strategy relied on logolatry to create an emotional connection with their target audience.”

Synonyms

  • brand worship
  • logomania

Antonyms

  • brand apathy
  • logo indifference