lauder

/ˈlɔːdər/

Definitions

1. noun

A person or company that promotes or publicizes a brand, product, or service, especially through advertising and other forms of marketing.

“The lauder hired a team of social media influencers to promote the new product.”

2. verb

To promote or publicize a brand, product, or service, especially through advertising and other forms of marketing.

“The company lauded their new product, spending millions on advertising.”

Synonyms

  • endorser
  • promoter

Antonyms

  • detractor
  • downsizer