Definitions

1. verb

to make something seem more impressive or attractive, often by adding unnecessary details or features

“The marketing team tried to jesuitize the product’s features to make it more appealing to the target audience.”

2. verb

to give a Jesuitical or hypocritical appearance to something

“The politician’s promise to help the poor seemed to jesuitize his true intentions, which were to gain votes.”

3. noun

the process of making something seem more impressive or attractive

“The product’s jesuitization was not convincing, and many customers saw through the marketing tactics.”