itoism

/aɪˈtoʊɪzəm/

Definitions

1. noun

A trend or fad characterized by excessive or ostentatious display of wealth, status, or other desirable qualities.

“The supermodel’s itoism was criticized for promoting materialism among young people.”

Synonyms

  • materialism
  • ostentation

Antonyms

  • asceticism
  • frugality