hortation
/ˈhɔːr.tɪˈteɪ.ʃən/Definitions
1. noun
A message or exhortation urging someone to do something, especially to take action or behave in a certain way.
“The politician’s speech was a strong hortation to the public to participate in the upcoming elections.”
2. verb
To urge or persuade someone to do something, especially to take action or behave in a certain way.
“The teacher hortated the students to work harder and strive for better grades.”