Definitions

1. noun

a number of animals, especially cattle, sheep, or deer, kept or driven together

“The farmer led the herd of cows to the nearby pasture.”

2. verb

to drive or gather (animals) together, especially in a group

“The park rangers herd the deer out of the residential area.”

3. verb

to gather or collect (people, things) together

“The police herded the protesters into a safe area.”

4. verb

to attract and maintain (customers) in a particular business or activity

“The company’s marketing strategy was designed to herd customers back to their website.”

5. verb

to influence or manipulate (people) into doing something

“The politician’s speech was accused of herding the audience into a particular opinion.”