heraldry
/hərˈaldrɪ/Definitions
1. noun
The art or practice of designing and using coats of arms and other devices for identification and decoration.
“The medieval knight was proud to display his family’s heraldry on his shield.”
2. noun
A system of rules and symbols used to identify and distinguish people, families, and organizations.
“The university’s heraldry system was used to identify the different colleges and departments.”
3. verb
To use or display heraldic devices or symbols.
“The company heralded its new logo with a grand ceremony.”