greenfield

/ˈɡriːnfild/

Definitions

1. noun

A new project or business that is being developed from scratch, without the constraints of an existing infrastructure or legacy systems.

“The company decided to develop a greenfield project to create a new software platform from the ground up.”

2. noun

A piece of land that has not been used for development or urbanization, often used for agricultural or natural purposes.

“The government protected the greenfield area from urban sprawl to preserve the local wildlife.”

3. adjective

New, unexploited, or not yet developed.

“The company invested in a greenfield market with a high potential for growth.”

Synonyms

  • new
  • undeveloped
  • unspoiled
  • virgin

Antonyms

  • developed
  • mature
  • polluted
  • urban