Definitions

1. noun

originating or based in the attitudes and actions of ordinary people, especially those in a particular area or community, rather than in a government or corporation.

“The campaign was successful because of its grassroots support from local residents.”

2. adjective

relating to or based on the attitudes and actions of ordinary people, especially those in a particular area or community.

“The grassroots organization worked tirelessly to raise awareness about the issue.”

3. verb

to gather or obtain support from ordinary people, especially in a particular area or community.

“The politician tried to grassroots the support from local voters.”