Definitions

1. noun

a feeling of friendship, kindness, and concern for the well-being of others, especially in a social or business context.

“The company’s decision to donate to charity showed its goodwill towards the community.”

2. noun

the state of being liked or admired by people.

“The team’s goodwill among the fans increased after their winning streak.”

3. noun

the amount of time or money spent on something, especially in a social or business context.

“The company’s goodwill in the deal was estimated to be worth millions of dollars.”

4. noun

a tax benefit for a company that has been sold at a loss, used to offset future gains.

“The company’s goodwill from the previous year’s loss helped reduce its tax liability.”

5. verb

to show kindness or friendship towards someone or something.

“The company goodwill-ed the local community by donating to their charity.”

6. verb

to show appreciation or gratitude for someone or something.

“The team goodwill-ed their fans after winning the championship.”