Definitions

1. noun

a charm or magic of great appeal, especially that associated with the arts or entertainment; a quality of attractiveness or fascination

“The movie’s glamour and romance captivated the audience.”

2. noun

a misleading or false appearance of something

“The company’s glamour of being an eco-friendly brand turned out to be a lie.”

3. verb

to give or have an attractive or charming quality

“The new restaurant aims to glamour up the dining scene in town.”