Definitions

1. noun

A clever or attractive idea or trick used to persuade or entertain people, especially in order to sell a product or win their approval.

“The new marketing campaign relied heavily on gimmicks to grab the audience’s attention.”

2. verb

To use or employ a gimmick, especially in a way that is considered unconvincing or manipulative.

“The company was accused of gimmicking the results to make their product seem more appealing.”