folksiness
/ˈfɒlkˌsɪnɪs/Definitions
1. noun
The quality of being friendly, informal, and approachable; a folksy quality.
“The comedian’s folksiness made him a beloved figure in the entertainment industry.”
2. noun
A characteristic of being down-to-earth and unpretentious.
“Her folksiness helped her connect with the working-class voters during her campaign.”