flagship

/ˈflæɡʃɪp/

Definitions

1. noun

The most important or leading ship in a fleet, or the main or flagship store in a retail chain; a flagship is also the main or flagship product or service of a company.

“The new flagship store is set to open next month.”

2. noun

The main or leading version of a product or service, especially in terms of technological advancement.

“The company is releasing a new flagship smartphone with advanced camera features.”

3. noun

A ship that serves as the headquarters for a naval fleet.

“The flagship of the navy was docked in the port for repairs.”

4. adjective

Designating or relating to the main or leading product or service of a company.

“The flagship features of the new software include improved security and performance.”

Synonyms

  • chief
  • leading
  • main

Antonyms

  • auxiliary
  • subsidiary