Definitions

1. noun

the act of enticing or persuading someone to do something, especially in an unscrupulous or illegal way

“The company was accused of using social media enticement to lure in new customers.”

2. noun

an attractive or alluring quality

“Her charming personality was a major enticement to join the team.”

3. noun

a tempting or attractive offer

“The free trial was a significant enticement to purchase the software.”

4. verb

to entice or persuade someone to do something

“The salesperson tried to entice the customer into buying the more expensive model.”