entases
/ɛnˈteɪsɪs/Definitions
1. noun
A deliberate and intentional slight departure from perfect proportion in a building or other structure, often used in ancient Greek architecture.
“The archaeologist noted the deliberate entasis of the ancient temple’s columns to create an optical illusion.”
2. noun
A slight divergence from the standard or norm, especially in a way that is intentionally subtle or hard to detect.
“The company’s marketing strategy was a masterful example of entasis, making their product seem more appealing than it actually was.”