effacement
/ɛfˈmeɪsmənt/Definitions
1. noun
the act of concealing or covering something, especially the act of removing the placenta from the uterus after childbirth
“The obstetrician carefully performed the effacement to reduce bleeding”
2. noun
a reduction or concealment of something, especially a loss of memory or identity
“The war veteran struggled with the effacement of his memories”
3. noun
the wearing away or destruction of a surface, especially by erosion
“The effacement of the rock face revealed the underlying minerals”
4. noun
the process of causing something to be forgotten or obscured
“The company’s PR team worked to prevent the effacement of their product’s reputation”