drawcard
/ˈdrɔːkɑːrd/Definitions
1. noun
A person or thing that is popular or attractive, especially in a particular context or situation.
“The new restaurant became a drawcard for the whole town, with people coming from miles around to try their famous burgers.”
2. verb
To attract or draw someone to a particular place or situation.
“The festival organizers drew a large crowd by offering free entry to the event.”