dragoonage

/ˈdraʊ.ɡənɪdʒ/

Definitions

1. noun

The practice or habit of using force or coercion to achieve a goal, often in a subtle or insidious manner.

“The company’s aggressive marketing tactics were an example of clever dragoonage, manipulating consumers into buying their product.”

Synonyms

  • coercion
  • manipulation

Antonyms

  • volition
  • voluntary