disdeify
/ˈdɪsˌdaɪˌfaɪ, -ˌdaɪˈfaɪ, -ˌdaɪfaɪ, ˌdɪsdɪˈfaɪ/Definitions
1. verb
to bring into contempt or disrepute
“The politician’s scandalous behavior disdeified the entire government.”
2. verb
to reduce to a lower or less dignified state
“The company’s financial struggles disdeified the once-respected brand.”